About Us

Welcome to Liz Joi! 

We’re  Apryl and Brianna, a mother-daughter duo with a shared passion for fashion, creativity, and making meaningful memories together. Our story began with a simple idea: to create a clothing brand that not only celebrates style but also the bond between generations.

As a mother, I Apryl have always been drawn to timeless designs and quality craftsmanship, while my daughter Brianna brings a fresh, modern perspective to the table with her eye for trends and innovative concepts. After years of chatting about our love for fashion, our dream of designing a brand that reflects both classic elegance and youthful energy finally came to life.

Together, we blend our different styles, experiences, and perspectives to create pieces that feel both personal and unique—just like the connection between us. Our clothing line is about more than just what you wear; it’s about feeling confident, comfortable, and empowered, no matter where life takes you.

From designing our first collection in the comfort of our home to watching it grow into a full-fledged brand, every step of this journey has been a labor of love. We're passionate about creating clothing that can be worn on any occasion, from casual outings to special moments, with an emphasis on versatility, quality, and style.

Whether you're a mother, a daughter, or anyone who values authenticity and creativity, we hope our pieces inspire you to embrace your unique style and make memories in the clothes you wear. We’re so excited to share our vision with you and hope you’ll join us on this amazing journey.

Thank you for supporting our dream.

With love,
Apryl & Brianna
The Liz Joi Team